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Soft sell

noun

Definitions

Noun
  1. 1
    A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.

    "The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads."

  2. 2
    suggestive or persuasive advertising wordnet

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